Laura Berens, CEO Love & Fit

Connect with Laura – https://www.loveandfit.com/

Sponsored by Steamwork – https://steamwork.center

Laura Berens is Founder & CEO of Love and Fit, creator and host of the Time To Be You podcast, and a business consultant for women entrepreneurs.

With over 10 years of corporate experience, Laura has learned the true value of hard work. During her career in business development and sales, Laura became an expert in the fields of media and corporate wellness. The completion of her first NPC bodybuilding competition in 2012 marked the start of Laura’s passionate dive into the professional fitness world.

After becoming a mother, Laura discovered an untapped market which perfectly merged her expertise in fitness, business and love of helping women. Unsatisfied with the nursing sports bra options available on the market, she founded her own company, Love and Fit. Its mission: to provide functional and fashionable activewear options to help all women feel empowered, strong and fit.

Kelly Mirabella – What the Bot?

Connect with Kelly Mirabella at Stellar Media Marketing

Sponsored by Steamwork Center

Facebook chatbots are quickly becoming the hottest and most effective marketing tool on Facebook today! Not only are they hosted on the worlds most popular messaging app, Facebook Messenger which boasts over 1 Billion active users, but they are excellent for growing your business, your brand, your email list and cutting through the noise and the lousy Facebook algorithm. In this information-packed session, Kelly Noble Mirabella will teach you the basics of Chatbots. What are they? Why should you care? How can they help grow your business? Plus where to start TODAY when creating your first chatbot experience. All will be revealed and so much more!

Bio:
With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and classes. Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and,
sometimes, 80s-themed tutorials. Today, she teaches entrepreneurs, small business owners and working professionals how to use social media to improve their businesses and achieve their goals.

Kelly is known for her enthusiasm, creativity and passion for demystifying social media—not to mention her playful costumes and thematic presentations. Whether trying out Facebook Live or building your own chatbot, you can count on Kelly to guide you with skill and flair for totally stellar results.

Common networking mistakes…and how to fix them

If you are shoving cards in people’s hands and talking all about yourself, you are doing networking all wrong. Here’s some gentle reminders that will change everything for you!

You are inconsistent with networking

You show up to events occasionally, appear aloof, take only a shallow interest in getting to know others, and are more interested in collecting cards than connecting.

You don’t follow up after a networking event

I’d venture a guess that there is a huge pile of cards sitting on your desk that you haven’t even touched. If this is true, you are missing a huge opportunity and wasting a ton of time attending networking events.

Sending a quick note to everyone you meet with an invitation to connect on LinkedIn or Facebook will keep you top of mind. This is not an opportunity to send over the full sales pitch…you are just starting a relationship.

You request and expect referrals right away

Business people with integrity who have spent years building up trust with clients and contacts will be wary if you ask them for referrals right away. You could be most valuable resource in the world, but building trust is still a process. Dedicate yourself to caring about the people you meet, offer to get to know them, find out how you can help and take action on that. When you give first (#givefirst), you are setting yourself up to receive abundantly.

You aren’t clear about what you do and what value you can add

Express what you do in a way that offers specific ways you can help a specific target client. This approach takes the pressure off the conversation and makes it clear what type of client would be a good fit for you.  The person you are talking to may not fit that profile, but when you are clear, you paint a vivid picture of who you need to meet very quickly. You never know who might pop to mind!

You can get better at networking!

Ask yourself, “How can I get to know the community first so that referrals flow in more easily?” Get involved with a community organization and share your talents freely. Work on becoming more visible as a leader who cares about connecting and helping others and you will be appreciated and noticed.

Check Out Our Community Events

https://www.facebook.com/pg/steamworkcenter/events/

Become So Good, They Can’t Resist You

Is it time to grow your business…

If you are looking to gain traction in your company, everything starts with you having a product or service that’s absolutely irresistible to customers.

How do you know if you have hit that streak of business gold?

Your customer is desperate to solve a painful problem and you have the *potential* be their dream come true. You share your product and they can’t buy it fast enough and thank you profusely! You need to offer something that makes a real difference for people – saving them time, money and curing a real pain.

Once you have that magical formula…it is time to share it!

You need to share your solution with those who might need it and convince other people like them that it works!

People who have the pain that you know you can solve are naturally skeptical. They want proof you’re telling the truth. They don’t want to be sold, but they do want to solve that thorny, painful problem.

To overcome skepticism you have to demonstrate impressive results and that happens to work best with massive transformation stories.

You need to share that confirmation of moving from A to B, from pain to power, from rags to riches, from before to after.

You need stories of customers trying your product or service and saying, “Wow! This is amazing!”

This sparks the curiosity to try the product or service and share the reaction with others.

What commercials can you remember that follow this formula? 

Laundry? Diets? Medicine? They all do!

Every single advertiser relies on confirmation in the form of emotional stories that provide proof and invite trial.

Emotion sells, facts back up the decision.

Get that emotional connection figured out and watch your business take off!
________

PS: We’re starting a CEO group in Santa Clarita next month. We’re going to spend 3 hours a month going deep into applying growth strategies for your business.  Would you like to join us? Click here?

Just reply to this email and put “DLAB” in the subject line, and I’ll get you all the details 🙂

Whenever you’re ready… here are 4 ways we can help you grow YOUR business:

1. Be a participant or presenter at “1Million Cups Santa Clarita”

My favorite thing to do is to talk deeply with other entrepreneurs about their success strategies in all kinds of businesses. Big businesses, small businesses, professional services – they are all gathering weekly at  http://1MillionCups.com/SantaClarita

2. Get my personal help with your business and personal budget

Nobody likes facing their numbers, but it is so important! Meet with me for a half an hour and break down your business and/or personal budgets to make sure you have the runway to make your business work. Make your appointment here: http://calendly.com/taniamulry

3. Work with us one-on-one

If you’d like to work directly with me to make big decisions and set up success systems, processes, policies, website, app and/or marketing strategies for your business… just reply to this message and put “One-on-One” in the subject line… tell me about your business, what you’d like to work on together and I’ll reply with next steps!

4. Check these awesome podcasts and events out:Startup Grind Santa Clarita

Forty Thrive

The Startup Story

1MC SCV: Roger Doumanian, Certified Leadership and Business Coach


Connect with Roger at rogerdoumanian.com

Here’s Roger’s book:

Apply to present at 1MC SCV! We’re looking for founders of businesses less than five years old. It’s free to speak and tell us your amazing journey:
https://www.1millioncups.com/santaclarita

SPONSORS:
Venue/Coffee Sponsor: Tania Mulry of https://steamwork.center
Video Sponsor: Ryan Rodriguez of https://linktr.ee/hellomelissam
Emcee: Kyle Duffy of https://OptimusComputing.com

COMMITTEE:
Lisa Silva of http://theofficemanager.biz
April Enriquez of http://wordpoppr.com
Lesa Evans of http://brickelm.com
Rob Baldwin of https://www.facebook.com/1stscml/

1MC SCV: Ben Honadel, Owner of Pools By Ben

Connect with Ben www.poolsbyben.com

Apply to present at 1MC SCV! We’re looking for founders of businesses less than five years old. It’s free to speak and tell us your amazing journey:
https://www.1millioncups.com/santaclarita

SPONSORS:
Venue/Coffee Sponsor: Rebecca Mendoza of http://Rebeccamendoza.kw.com
Video Sponsor: Ryan Rodriguez of https://linktr.ee/hellomelissam
Emcee: Kyle Duffy of https://OptimusComputing.com

COMMITTEE:
Tania Mulry of https://steamwork.center
Lisa Silva of http://theofficemanager.biz
April Enriquez of http://wordpoppr.com
Lesa Evans of http://brickelm.com
Rob Baldwin of https://www.facebook.com/1stscml/